Our campaigns achieved a remarkable 24X ROAS for a client in 2023
Our campaigns achieved a remarkable 24X ROAS for a client in 2023
Feb 2024
5 Mins
We’ve said it time and time again…creating an effective restaurant loyalty rewards program for your quick service restaurant (QSR) is CRUCIAL for building a dedicated customer base and driving repeat business. And for good reason—who doesn’t love discounts and freebies?
Not only do loyalty rewards programs provide value for your patrons, they also provide YOU with valuable insights and information such as what items they purchase, which locations they frequent, what times of day they visit, etc. This information can be used in a myriad of ways—such as helping you create targeted promotions and rewards that truly resonate with your customers.
According to a recent survey in 2022, 8 out 10 Americans belong to at least one loyalty rewards program. Fingers crossed, you are one of the 57% of quick service restaurants (QSRs) that support one. And maybe you're even one of the countless QSRs we’ve helped create one for.
So now what? Let’s talk about promoting it.
In this post, we’ll take a closer look at how you can use paid media to help spread the word and help boost the success of your loyalty rewards program—and how partnering with 45/RPM for the development and promotion of these initiatives can amplify their impact. Let’s get started.
Paid media is content that's promoted through paid placements such as video ads, pay per click (PPC) ads such as Google Ads, pop-ups, influencer marketing, and paid social media posts. Paid media campaigns are an amazing way to attract new guests, drive repeat business, and build a dedicated customer base.
Perhaps the biggest benefit of paid media is that it puts your loyalty rewards program right in front of the people you want to reach. It allows you to target the specific audiences that are most likely to engage with your brand.
For example:
Pay-per-click ads such as Google Ads: Put your QSR’s loyalty rewards program one click away from people who are searching particular keywords related to your products and services.
Paid social media ads: Enable you to reach specific audiences based on demographics such as age, gender, geographic area, job title, and interests as they engage on social platforms.
Sponsored content such as influencer marketing and paid social media posts: Allows you to connect to unique audiences who share your brand’s interests and ideas.
Programmatic paid media campaigns: Harness insights and algorithms to serve ads to select audiences at the best time and price.
Costs. Probably the biggest drawback of paid media is that, by nature, it’s paid for. Paid media requires spending money, which can get expensive if you are targeting broad audiences or bidding on competitive keywords.
Time. Paid media can also be time consuming. Targeting customers and identifying keywords requires research and strategic direction.
Cynicism. Oftentimes with paid media there is a lower level of trust and credibility. While ads cannot buy trust directly, the quality of your ad and where you choose to place them can help increase and build confidence.
Complexity. Paid media platforms can be complicated to use—it takes time and effort to learn how to create and manage effective campaigns.
Monitoring. Paid media also requires constant monitoring. Optimizing your campaigns requires tracking your performance, testing different variables, and adjusting your budget and strategy accordingly.
Trust 45/RPM to help you bring more to the table with a paid media strategy for your QSR’s loyalty rewards program that performs.
What’s our secret for creating successful paid media strategies?
Start with insight. The strongest media plans are rooted in a deep understanding of your target audience — we take the time to learn who they are, where they are, and when they most want to connect.
Dig deep. We collect and analyze customer insights to create strategies that reach the right people at the right time.
Go beyond basic. We can help provide creative content ideas that can help you build trust, credibility, and of course, customers.
Make every penny count. We understand money matters. We can assist with budget allocations, as well identifying the optimal performing networks and sites for your QSR.
Keep it integrated. Just like your loyalty rewards program, we can ensure your paid media efforts complement your overall marketing strategies to ensure cohesive brand messaging.
Test, optimize, repeat. Data analysis and optimization is a never-ending step in our process. We can analyze our performance and use what we learn to make continuous improvements.
Curious as to how we can help you increase the awareness of your loyalty rewards program? Let’s talk. Find out how we can help you make paid media perform for your QSR.
