An effortless online ordering experience for all
Overview
During the pandemic, Nando’s needed to improve the online customer experience to preserve in-restaurant revenue. The new website simplified online ordering and enhanced customer communication in the US and Canada. As an added benefit, the new site used systems connected via APIs as single sources of truth.
Our process
Our process
Our process
Our process
Our process
Our process
Our process
Our process
Our process
Our process
Our process
Our process
Our process
Our process
Our process
Our process
Our process
Our process
Our process
Our process
How we
solved it
Our research on customer personas and user journeys resulted in a user-centered design that guided clients to their desired goals. We streamlined the ordering process, which increased e-commerce conversions and drove new sources of revenue. We used Contentful for content management, Olo for ordering, in-store QR codes, menu, and location management, and Punchh for loyalty and digital marketing. Connecting these platforms also meant better data-driven insights into customer decision-making and a basis for continuous improvement.
UI/UX design
Web Development
Third Party Integration
SEO Implementation
Results
+0%
Increase in online orders
0%
Increase in conversion rate
0%
Growth in marketable guest database
Platforms
